Contracted by a leading private university in Poland, which aimed to increase visibility and attract clients to its Postgraduate and MBA programs. Our team developed and executed a comprehensive marketing and communication strategy to meet and exceed these goals.

Starting with a thorough brand audit, we set to refine the brand’s positioning and messaging. Furthermore, collaborating with the organization’s leadership, we emphasized key strengths: academic excellence, faculty expertise including well-known experts, and a diverse course offering. Ensuring these messages would resonate with prospective students.

Next, we created a targeted communication plan which entailed producing engaging content for digital platforms by working with managers from over 60 programs. Utilizing our know-how, we tailored messages optimized for SEO which boosted visibility and engagement.

Building relationships with top-tier media was a vital part of our strategy. We secured expert placements and organized events such as webinars, podcasts, conferences, and open days. These were amplified through strategic media relations to increase participation.

Additionally, we managed the university’s social media channels, maintaining consistent messaging and optimizing content for maximum reach. This led to a significant rise in website traffic and social media engagement. Effectively attracting more clients as well as business partners.

Our strategic PR efforts boosted brand visibility through increased online engagement and a stronger digital presence. Targeted campaigns raised enrollment rates, while webinars and open days gained wide media coverage, enhancing the university’s reputation and showcasing the expertise of its faculty across multiple sectors. Consistent messaging strengthened ties with faculty, stakeholders, and clients.